Now take a calendar and look at the times of year that your target audience would most likely want you. If you go corporate, then research when particular companies hold their yearly rallies or conventions.
Find out whom the contact people are who do the hiring. Keep in mind that most large companies plan their conventions far in advance. So start calling them up to a year ahead. If you go the kid’s party route, not as much lead-time is needed, but know that the summer time is the best for these. However, many parents bring in magicians to make their indoor parties more fun, but just know that summer outdoor parties are extremely popular.
Also keep in mind that if you go out and do some pro bono work, this could get you many leads. There is the potential for you to get many interested contacts this way. And even if you do a gig for free and it generates 4 paid shows, that was worth it!!
Follow up is a huge key for the success of your business. If you speak to someone and they don’t need anyone at the moment, ask them when a good time to call them back and inquire is. Keep in their radar screen and then when they are looking for someone, you will come to mind.
If you are truly committed to this career of magic, then it is a necessity to join one of the magic associations such as the International Brotherhood of Magicians, or The Society of American Magicians, or The Society of Young Magicians. These societies will not only help you with your skills, but they will help you get your name out there and be recognized.
It takes some work, but the payoff is great. If it is truly your passion to do magic, you will love the rewards you will receive.
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